Apple is Disappointed With The iPhone 12 Mini
Apple had a great expectation for Apple iPhone 12 mini sales due to its affordable price range. However, the sales reports emerged so far have disappointed the company. The model with the lowest sales rate in the Apple iPhone 12 Mini family was “mini“.
In the competitive environment in the smartphone market, expectations were high from the iPhone 12 mini for Apple‘s plans to stand out. However, only 6 percent of iPhone sales in October and November in 2020 were made up of iPhone 12 mini.
iPhone 12 mini sales are also below expectations when compared to the Pro and Pro Max models. The iPhone 12 model accounted for 27 percent of sales, while the iPhone 12 Pro and Pro Max models accounted for 20 percent.
The reason why Apple‘s new model iPhone 12 mini is disappointing is pointed out by experts as “price”. According to analyst Mike Levin, the iPhone XR for $ 499 and the iPhone 11 for sale at $ 599 are more attractive to consumers.
iPhone 12 mini features and price
Display: 5.4 inch Super Retina XDR
Processor: Apple A14 Bionic
Memory and Storage: 4 GB RAM – 64 GB, 128 GB, 256 GB storage
Rear camera: 12 Megapixel f / 2.4 ultra wide angle and 12 Megapixel f / 1.6 wide angle camera
Front camera: 12 Megapixel f / 2.2 TruDepth front camera
Battery: 2.227 mAh
Usage times: Video playback, up to 15 hours; Online video viewing, up to 10 hours; Audio playback: up to 50 hours
Dimensions: 131.5mm x 64.2mm x 7.4mm (Length x Width x Depth)
Connectivity: 5G, Wi-Fi 802.11 a / b / g / n / ac / ax, Bluetooth 5.0, GPS, Lightning
Box contents: iPhone and charging cable