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Facebook Analytics Deprecation

Facebook Analytics is the most helpful tool for analyzing Facebook ads. However, Facebook Analytics is being taken down as of June 30. If you have data to download from the application that will be taken down by 30 June 2021, we recommend that you hurry until this date.

The fact that Facebook Analytics used through Facebook Business Manager removed since June, upset the advertisers. We could analyze a lot of data with Analytics. The manager is no longer available, however, it is not yet clear why.

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Facebook itself directs advertisers to Facebook Business Suite, Ads Manager and Event Manager. However, there is something forgotten; it was very easy to access all of the data via Facebook Analytics, download them as a single CSV file and get pivot analysis.

Hello to superficial data!

Under normal circumstances, it was very sad not to be able to integrate the Facebook ad panel with Google Analytics. Still, it was quite easy to interpret some of the data with the help of Facebook Analytics provided by Facebook. Conversion, clicks, views, time spent by users in ads, etc. We easily had the chance to compare access to many metrics such as. Other tools guided by Facebook can help us download and combine all of this data piece by piece.

Of course, there is a reason why Facebook made this update. However, it will be easier for many advertisers to interpret metrics if they at least allow the integration of analytics tools such as Google Analytics or Yandex Metrika. As you know, Facebook has been criticized for the “shadow ban” of many advertisers to their Instagram account recently. With this update, it seems to be the target of criticism again.

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