Google Has Finally Bought Fitbit
Google‘s attempt to buy Fitbit for $ 2 billion was unfinished and not completed due to certain procedures. After a long time, as a result of everything completed, Google is now officially the owner of Fitbit.
According to the statement of Google‘s Senior Vice President, Rick Osterloh; the necessary approvals from the European Union obtained for Google to buy Fitbit. In addition, the European Union is allegedly delaying the purchase; over concerns that Fitbit users’ health data might become a part of advertising.
However, the company has assured that no Fitbit user’s health data would become a part of advertisement purposes. In addition, making a statement on the subject, Fitbit CEO James Park said, “If you have Google‘s resources at your disposal, the possibilities are truly limitless”. He also stated that this is a start for the company, and that being under Google‘s roof opens up new doors for Fitbit to help users improve and motivate while tracking their health.
Finally, chief executive James Park stated that many things about Fitbit will remain the same. In this way, Fitbit will continue to work on both Android and iOS devices as before. Speaking about the company’s privacy promises, James Park said; “The safety of our users will continue to be paramount. We will maintain strong data privacy and security protections. We will give you control of your data and remain transparent about what we collect and why. Google will continue to protect the privacy of Fitbit users and has confirmed that health data will not be used for Google ads, and that this data will be kept separate from Fitbit from other Google ad data. “