Krafton, the firm behind PUBG, is investing in cutting-edge technologies to also help shape the future of content creation. Krafton announced today the acquisition of interactive content creation firm thingsflow Inc., best known for Hellobot; a chat-based content platform that allows users to connect with bot-based characters via bespoke apps and messaging services. As a matter of fact, Hellobot has almost four million users in Korea and Japan as of May 2021.
Krafton has acquired an interactive content company.
CH Kim, CEO of KRAFTON, Inc., stated that “thingsflow is equipped with detailed information on content consumption trends; that we can use to create new and innovative experiences for audiences all over the world,”. He also added, “the company has a proven history of successfully applying cutting-edge AI to a variety of services”. Through our collaboration with thingsflow; we also aspire to create an enjoyable and exciting future by providing unique experiences that only KRAFTON can provide.”
The acquisition of Thingsflow increases viewers’ interaction with content and reinforces KRAFTON’s commitment to leading and inventing in the interactive entertainment business. The company will collaborate to maintain existing services and build new entertainment business models by leveraging the content production skills of thingsflow CEO Suji Lee and the team.
Lee will continue to oversee the operation and expansion of KRAFTON’s recently acquired Korean-developed dual messaging service Between, as well as the company’s existing thingsflow services. Finally, click here to read more game news.