Niantic Acquired Mayhem
Making a name for itself with Pokemon Go, Niantic continues to acquire new companies and initiatives. Thus, the company recently announced that they have acquired Mayhem from the Y Combinator 2018 winter group. Pokemon Go‘s developer studio Niantic has incorporated the league and tournament organizing platform SF player startup; to help players build their own community for popular productions.
Mayhem, acquired by Niantic, was in the 2018 winter group of Y Combinator, the startup company. Accel, Afore Capital and NextGen Venture Partners were among the supporters of Mayhem; which went up to $ 5.7 million in funding. According to the news in Techcrunch, Mayhem changed their focus after its debut in Y Combinator. This change occurred when they announced the service named Visor. This service is used to analyze e-sports videos and help its users improve their performance.
After that, the focus of the company changed completely. Mayhem has turned entirely to community tools; where players can find matches and tournaments for games like Overwatch. However, with this acquisition, most of the Mayhem team will be a part of Niantic. Niantic has made quite a few purchases so far. In 2017, the company acquired Evertoon, which enables its users to make short and personal films. The company made the most purchases in 2018. In fact, in 2018, they acquired augmented reality company Escher Reality, machine learning company Matrix Mill; game studio Seismic Games and DigiLens. Niantic added Sensible Object and 6D.ai in 2019 and 2020.