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Vivo, The Leader In The Phone Market For The First Time In Its History

The technology firm Vivo has been making a name for itself recently. Vivo took the lead in the Chinese smartphone market for the first time in its history. The company owns 24% of the market as of the 13th week of 2021. A new report was shared by the market research firm Counterpoint Research. According to the report, Vivo took the lead in the Chinese smartphone market for the first time.

The company, which has made a name for itself recently, took advantage of the high performance of Y3 and S9, leaving its biggest competitor OPPO behind in the 11th week of 2021 (8-14 March). The battle for leadership in China’s smartphone market is getting hotter every day. The best ones change one after another in the top ranks. According to Counterpoint‘s data, Vivo (including iQOO) in the 13th week of 2021 is at the top with 24% market share. Its closest follower was OPPO (excluding Realme and OnePlus) with a 21% market share.

According To The Report, Huawei Lags Behind Its Competitors

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While Huawei (except Honor), which once dominated the market, continued to fight the US sanctions and chip shortage, it fell far behind its competitors with a 15% market share in the 13th week. Yang Wang commented on market dynamics. Analyst Vivo and OPPO are embracing aggressive market and product strategies, and we expect the two brands to remain at the top in 2021, “he said.

Vivo, The Leader In The Phone Market For The First Time In Its History

On the other hand, Vivo was one of the first brands to launch 5G devices with Nex 3 5G and iQOO Pro 5G in August 2019 and September 2019. The company owes its dominance in the market mostly to 5G devices. At this point, more than 76% of the company’s sales in February 2021 were 5G devices. Currently, Vivo‘s product range includes NEX, X, S, Y series and its sub-brand iQOO.

Yavuz Çiçek
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