You Can Now See The Shopping Button On WhatsApp
The multiplatform messaging application WhatsApp published the shopping button all over the world, which will enable users to access product catalogs easily. You can now shop without ever leaving WhatsApp by tapping the shopping icon at the top of the chat window of a business. The shopping feature developed in social media has been adopted all over the world.
However, Facebook, which has become a global internet giant, placed importance on improving shopping features both in Facebook and Instagram applications, especially in recent years. In addition, Facebook brings the “social media shopping” experience to the instant messaging application with the shopping features it publishes for WhatsApp.
Facebook was constantly improving its shopping features so that businesses could make users’ purchases on WhatsApp. It also aimed to offer product catalogs to its customers via WhatsApp. Facebook now makes its shopping button tested for WhatsApp available all over the world.
Now, when you log into the WhatsApp chat screen of a business, you will see a shopping icon instead of a call icon. When you tap this icon, the product catalog of the business in WhatsApp will appear. You will be able to add the products you want to buy to the basket just like a shopping application. You will be able to pay and purchase without ever logging out of WhatsApp.
With the shopping button, it is obvious that WhatsApp can become a strong market place for businesses where they can communicate directly with their customers. Aware of this, Facebook may soon start charging businesses license fees for WhatsApp Business.